Wolters Kluwer Senior Acquisition Marketing Manager in New York, New York
Wolters Kluwer is a global leader in professional information services. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance and healthcare rely on Wolters Kluwer's market leading information-enabled tools and software solutions to manage their business efficiently, deliver results to their clients, and succeed in an ever more dynamic world. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.
Within Wolters Kluwer, CT Corporation contains our expert information services businesses that serve large corporations, small businesses and law firms specializing in incorporation and legal business compliance solutions and clearance and protection solutions for trademark and brand professionals.
Develop, plan and implement marketing programs or projects that support highly complex organizational marketing objectives
Create, develop and execute full lifecycle marketing strategies for assigned customer and prospect groups
Create and lead full-scale campaigns to generate and nurture leads for sales, while working cross functionally across other areas of marketing, sales, creative, and other business teams
Develop an overarching campaign strategy for different target buyers and influencers to include relevant offers and messages
Deliver creative, compelling marketing assets for these campaigns, including but not limited to sales collateral, promotional offers and incentives, direct mail, infographics, videos, email content, ad copy, blog content, and presentations or webinars
Assume full project management ownership for campaigns, including alignment with sales on timing and pacing of outbound calls and follow up calls
Work with marketing analytics team to track performance of campaigns and communicate key learnings across the organization
Manage budget for campaigns and programs, as well as develop a perspective on ROI
A minimum of seven years of related experience in integrated business-to-business (B2B) acquisition marketing; preferably with experience in the legal industry and/or Fortune 1000 accounts
Bachelor's degree from an accredited college/university or equivalent work experience
Demonstrated track record of developing and executing successful integrated B2B new business, cross sell, up-sell and retention campaigns
Strong understanding of the online buyer's journey and proven track record in building customer journeys
Experience in content marketing from concept to design and launch with a firm grasp on ROI and how marketing impacts overall revenue
Proficient with Microsoft Office Suite applications including Word, Excel, PowerPoint and Outlook; Literacy with Salesforce and Eloqua
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2017 annual revenues of €4.4billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled